Throughout its illustrious history, the Ford Taurus has achieved several noteworthy milestones that solidify its reputation for excellence. Notable Taurus Moments: A Legacy of Achievement The Taurus introduced a sleek, aerodynamic silhouette, revolutionizing car design and raising the bar for sedan aesthetics. Car enthusiasts eagerly awaited its release, intrigued by its innovative design, which broke away from traditional boxy shapes of the era. Nicknamed the ‘Jelly bean’ for its aerodynamic shape, the Taurus made its groundbreaking debut in 1985, setting new quality standards for Ford and the entire automotive industry. The Birth of the Taurus: A New Era in Car Design “Inviting design, elegant interior, compelling performance, and advanced technology – these are all reasons why the Taurus is our true flagship sedan,” explains Sreejith Govind, Brand Marketing Specialist, Ford Middle East. With a leading market share for its category in the region, the Taurus has garnered the trust and admiration of drivers seeking a sedan that seamlessly blends style, performance, comfort, and reliability. The Ford Taurus has left an indelible mark on the Middle Eastern automotive landscape, particularly in Saudi Arabia, where its popularity remains unwavering. From its groundbreaking introduction in 1985 to the all-new model, we explore the Taurus' enduring legacy of quality and innovation. With its dominant market share in the sedan space, the Ford Taurus continues to captivate drivers across the region.
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